Lookout

Lookout were looking to engage with specific senior IT and IT Security decision makers to discuss their mobile security solutions. They booked a package for 3 Executive Dinners - each taking place in a region where increasing awareness and generating new business for their Mobile and IT Security solutions was a top priority: Germany, France and the UK.

We proposed a series of executive dinners in specific locations and venues that the client saw suitable (London, Frankfurt and Paris) and luxurious enough to host C-level decision makers and present their company and its offerings to them. Our complete solution included:

  • Confirm suitable venues, negotiation and handling of all menu choice, operational matters and payments.
  • Designing an individual invitation for each event.
  • Promote event through social media.
  • Research the target companies, identify the target job functions and job titles.
  • Personally contact each target to invite to the event, explaining the merits of the meeting as well as background information on the client.
  • Register each attendee and capture all useful contact data.
  • Report on a weekly basis back to client on progress of each event.
  • Onsite management of each event, managing registrations and overseeing venue.
  • Post event evaluation with all attendees.
We worked closely with Lookout's UK, German and French teams in order to gain more insight into their products and solutions, to have a better understanding of the company's challenges and priorities in each of the 3 markets where their dinners would be hosted, made recommendations with regards to putting together the event programme. We then secured high-level attendees, which were perfectly in line with their criteria. The success of these events held in Q3 & Q4 of 2016 resulted in Lookout committing to more Executive Dinners with us in 2017 for existing, as well as new territories (e.g. Benelux).

Executive Dinners held in 2016 & 2017: 

  • 13/09/2016, London: target 15, achieved 15.

  • 21/09/2016, Paris: target 15, achieved 17.

  • 06/12/2016, Frankfurt: target 15, achieved 15.

  • 22/06/2017, London: target 15, achieved 19

The success of the first 3 events held for Lookout in 2016 meant that the client could commit to several more Executive Dinners in 2017, including those held in new territories - e.g. Benelux.
"Working with Vinco to put on executive dinners is always straightforward and painless, two words not often associated with event management. They are able to provide the perfect combination of ideal location and the right executives to create a rewarding event for us as well as the attendees."
Senior Campaign Marketing Manager, Lookout